A licia Keys, Usher, Swizz Beatz, Serena Williams, Lady Gaga, Kim Kardashian, Justin Timberlake and other celebrities have joined a new campaign called Digital Life Sacrifice on behalf of Alicia Keys’ charity, Keep a Child Alive. The entertainers plan to sign off of social media platforms like Facebook and Twitter on Wednesday, which is World AIDS Day. The participants will sign back on when the charity raises $1 million.
For the campaign – which also includes Jennifer Hudson, Ryan Seacrest, Khloe Kardashian, Elijah Wood, Janelle Monae – celebrities have filmed “last tweet and testament” videos and will appear in ads showing them lying in coffins to represent what the campaign calls their digital deaths.
“This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention,” said Alicia, who has more than 2.6 million followers on Twitter. “It’s so important to shock you to the point of waking up,” Alicia said. “It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that.”
The charity will accept donations through text messages, contributions will support families affected by HIV and AIDS in Africa and India. For more details head on over to KeepAChildAlive.org.